Channel Fireball

A leading content creator and retailer in the world of “magic the gathering” channel fireball for the longest time was stuck in the early 2000’s. They had yet to catch up with magics growing online presence, the rise of eSports and increased media potential of streaming platforms.

The brand proposal was intended to bring channel fireball into the future and provide them with a new mark that would stand the test of time. Using a bright almost neon like orange coupled with a sharp and simple mark made for one of my favourite rebrands.