Ahi Poke

A traditional Hawaiian dish with a korean spin. Ahi Poke was imagined to be a fresh and healthy option for city goers with 3 seperate locations. The Brand was to be young and energetic with some of the “street art” aesthetic mixed in.

I developed a freehand script with gradients cut into some of the shapes to give the wordmark depth as well as the feeling it was drawn with marker. Alternatively the script was locked into a circle to reinforce the “bowl” aspect of the dish and packaging.