Vet Voice

This is a proposed rebrand of the Australian Veterinary Associations outreach program. Vet Voice provides the latest veterinary information on pet ownership, animals and the profession at large. They cater primarily to practicing vets but still provide resources to the general public.

The rebrand was aimed to bring a vibrant and modern change to the current ageing brand. One of my favourite solutions to date was taking the classic quotation marks and creating a conversation between a dog and cat. These symbols were further utilised as a basis for a halftone pattern that is carried across the collateral.

This logo and its wordmark version were both later selected to be published in “Logolounge 10”