Ingot Hotel

Built in 2018 along Great Eastern Highway Ingot came to the table with the need to brand four separate businesses in one area. Under the Ingot umbrella would sit a cafe a restaurant and eventually a sports bar.

Drawing heavily from the various resources of the West Australian landscape a multi tier brand was developed. It would look like this, “Ingot Hotel” (Gold), “Sterling Cafe” (Silver), “Eyre restaurant” (Copper) and “Argyle Sports Bar” (Pink Diamond). I sought to take the iconic ingot shape and use it as the basis for the glyphs in the wordmark. The resulting type coupled with the golden colour inspired an art deco feeling and class that was lacking in the previous brand.