The Wurst

A brand name so bad I couldnt resist the challenge. The idea in the end was to lean hard into the irony and absurdity of the name. Inspired by the owners old school Mickey Mouse tattoos I explored the vast would of rubber hose aesthetics and developed a strong simple “W” mark. I further expanded the look with classic illustrations of the various animals one might expect at a butcher, the resulting brand was a fun, fresh twist on the old school butcher.

This mark was lucky enough to be selected and published in the “logolounge 13” book.